Job Description

Summary

• Vacancy: 01
• Age: at least 27 years
• Location: Dhaka (Tejgaon Industrial Area)
• Salary: Negotiable
• Experience: At least 5 years
• Published: 21 Apr 2024

Requirements

Education

• Master's Degree in Business, preferably with a Major in Marketing from a reputed Public/Private University.

Experience

• At least 5 years
• The applicants should have experience in the following business area(s):
  Retail Store, Group of Companies

Additional Requirements

• Age at least 27 years

• Tech & social media savvy & Knack for Fashion.

• Knack for coming up with creative ideas and campaigns. Analytical thinking & creative storytelling.

• Proactive, Strong Communication & Interpersonal Skills are required

• Focus on Data driven approach.

• Team oriented, collaboration & relationship management.

• Preference Proven Work Experience and Agency Experience.

   

Responsibilities & Context

Planning:

• Design, schedule, and execute the Marketing activities (Event & Activation, Digital) as per the Marketing plan agreed upon with the brands.

• Design the launch plan presentation for the brands & present to management for approval.

• Collaborate & contribute with the team in Content Creation Planning. Guide Team to ensure effective engaging content & flawless execution.

Events & Activation:

• Develop customer's engagement strategies in outlet and execute effectively.

• Bringing alive the spirit of the brand through 360-degree events, sponsorships, activations etc.

• Prepare quarterly/ half yearly/ yearly Event calendar, proposal and budget in coordination with brand and digital team.

• Guide team to manage and implement launch events like selection of the venue, production of the set-up, monitoring of the budget, guests list and PR releases to editors for the main launches.

Outlet Branding:

• Ensure on time Outlet season wise brand image change & updating as per plan.

• Ensure for Effective branding activation (Bill board, signage etc) as per the outlet location.

Digital Marketing:

• Lead & guide Digital team to set objectives, goals and strategies for season's campaign & communication.

• Ensure & review effective digital ROI report of each campaign and season & submit to management.

CRM:

• Ensure, guide & assist Team members for proper customer database & develop new strategies to increase the base.

• Lead partnership activations with existing partners, outlet events and activation.

• Implement customer engagement strategies by collaboration of cross functional teams like Sales.

• Ensure dynamic reporting by analyzing customer data, support & service & present management time to time along with way forward plan.

PR

• Formulate PR plans & strategies.

• Enhance Brand's voice & presence through online & offline Channels.

• Build strategic relationships and partner with key industry players, agencies and vendors

• Ensure Effective PR management with latest PR trends & best practice.

• Coordinate and negotiate with the magazines to get PR coverage including Ads and advertorial

Budget Management

• Prepare marketing budget on a quarterly and annual basis and allocate funds effectively.

• Guide concern Team to ensure effective utilization of budget.

• Dept. Budget/Expense report generate monthly & forecast future utilization effectively.

• Analyze the marketing campaigns by brand and prepare a detailed report after the execution of the activities.

Dynamic Report

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

• Review seasonal, monthly and campaign based digital performance reports of all Channels and submit to management with future suggestions.

Skills & Expertise

CommunicationCustomer Relationship ManagementDigital Marketingoutlet BrandingPublic Relations

Compensation & Other Benefits

• Mobile bill, Tour allowance, Gratuity, Insurance
• Salary Review: Half Yearly
• Festival Bonus: 2

Employment Status

• Full Time

Job Location

• Dhaka (Tejgaon Industrial Area)

Send Your CV

career@epylliongroup.com