Goldsands Group
PUBLISHED ON 20 May 2025
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Requirements
Education
Experience
Additional Requirements
Skills:
Responsibilities & Context
About Goldsands Group:
Goldsands Group is a leading name in real estate and hospitality development, known for luxury projects like Bay Sands, Bay Hills, and Amin City Purbachal. We are constantly evolving and looking for new ways to engage with our audience and expand our reach. As part of our growing marketing team, we are seeking an experienced Content Writer to help amplify our brand through creative, engaging, and multifaceted content.
Job Overview:
We are looking for a dynamic Content Writer who is not just skilled in writing, but also has a creative eye for digital storytelling, social media engagement, and multimedia content creation. This role will encompass a variety of content creation, from story-based marketing and reels videos to live video scripts, social media posts, and captions. You will work closely with the Graphics Designer, Digital Marketing Expert, and other team members to craft compelling narratives and creative content across multiple platforms.
Key Responsibilities:
Story-Based Marketing Content: Develop engaging, story-driven content that connects with audiences on an emotional level. This includes writing stories for videos, advertisements, and brand campaigns that drive interest and engagement.
Reels & Short-Form Video Scripts: Write scripts for Instagram reels, YouTube shorts, TikTok, and other short-form video content that capture attention quickly and are optimized for virality and engagement.
Live Video Scripts: Create engaging scripts for live video sessions, product launches, webinars, and behind-the-scenes content. Ensure these videos stay engaging and interactive for viewers.
Social Media Post Captions: Write compelling and catchy captions for daily social media posts across platforms like Facebook, Instagram, LinkedIn, and YouTube. Tailor each post to drive engagement and promote interaction with followers.
Photo Content for Social Media: Work with the graphics team to create captioned photo content for various social media campaigns. This includes creating engaging captions that tell a story and highlight key features of our projects or offerings.
Digital Content Creation: Collaborate with the team to create high-quality written content for marketing campaigns, blogs, email newsletters, website copy, and advertisements.
Content Strategy & Campaigns: Help plan and execute content strategies that align with the company’s marketing goals. Develop a content calendar and ensure timely delivery of content across channels.
Brand Messaging: Maintain consistency in the company’s voice and tone across all written content, from social media to print advertisements. Ensure content aligns with Goldsands Group’s brand identity and marketing goals.
Market Research & Competitor Analysis: Stay on top of current trends, competitor strategies, and audience preferences to ensure our content is always fresh, relevant, and engaging.
Engagement & Performance Tracking: Track the performance of social media content and suggest improvements based on analytics and audience feedback.
Skills & Expertise
Content writingCopy writing/ Script WritingCreative content writingDigital contentEditing ContentGood English communication skills (verbal and Written)News EditingNews ReporterScript writerVoice Over
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